Case Study: Rumble achieves 20% revenue growth and reactivates lapsed customers with ClassPass

Rumble - Customer Case study

Rumble, a national boxing and training studio, partnered with ClassPass to broaden accessibility and attract new customers while protecting its existing community and pricing structure. Rumble’s primary challenge was to lower barriers to entry and tap a larger, hyper-engaged fitness audience without cannibalizing loyal members or degrading the in-studio experience.

ClassPass integrated Rumble onto its marketplace using tools like SmartSpot and SmartRate and provided account, pricing and data support to optimize capacity and pricing. In three months the partnership drove measurable gains — 20% increase in revenue across studios, up to 25% higher enrollment at some locations, 33.1k unique ClassPass users, and 85% of ClassPass visitors were new to Rumble or hadn’t visited in 90 days (70% of ClassPass users were entirely new). ClassPass’s controls and analytics helped Rumble maximize class sizes and revenue while keeping direct-booking loyalty intact.

Rumble

Andy Stenzler

co-founder