Case Study: Modo Yoga Seattle achieves $121.7K incremental revenue and 3.2K new users with ClassPass

Modo Yoga Seattle - Customer Case study

Modo Yoga Seattle, a hot yoga studio in Seattle, WA, joined ClassPass in May 2015 to reach more students in a crowded market. Owner/director Brandon Sutton struggled with multiple aggregators that reduced his control, offered poor integrations, and harmed the studio’s community experience, so he sought a partner that would preserve his studio vision while driving incremental revenue—leading him to ClassPass.

Modo went exclusive with ClassPass and adopted its SmartTools (including SmartSpot and SmartRate) to automate spot allocation and use dynamic pricing, which filled under-attended classes and improved user flow. Over 4.5 years ClassPass delivered 13.6k reservations from 3.2k unique users and $121.7k in incremental revenue, helping Modo Yoga Seattle grow monthly revenue by about 8–13% while maximizing inventory and community reach.

Modo Yoga Seattle

Brandon Sutton

Director and Owner