Case Study: Ferris360 achieves higher revenue and bookings with ClassPass SmartRate

Ferris360 - Customer Case study

Ferris360, a high-intensity training studio in Toronto, partnered with ClassPass in February 2015 to gain exposure and access a wider community of users while maintaining operational focus. To deepen the relationship and drive more bookings and revenue, Ferris360 joined ClassPass’s SmartRate program, the vendor’s dynamic pricing tool that adjusts class prices based on demand and studio-specific factors.

Working with ClassPass on SmartRate (including beta testing), Ferris360 increased revenue per month and saw greater booking consistency and efficiency, freeing the team to focus on clients. Since joining ClassPass the studio has recorded 18k ClassPass reservations, $208k in incremental revenue and 2.4k unique ClassPass users; ClassPass reports SmartRate partners average ~30% more reservations, ~15–20% more revenue and up to ~40% more first‑time members.

Ferris360

Shaheed Keshvani

Owner