Case Study: Mezeh achieves 25% year-over-year sales growth with ClassPass

Mezeh - Customer Case Study

Mezeh, a fast-casual Mediterranean brand with 45 locations, wanted to reach more health-conscious customers and boost exposure among young, wellness-focused professionals. To drive foot traffic and online orders with minimal operational lift, Mezeh partnered with ClassPass, leveraging the ClassPass platform and its Human API integration with Olo.

ClassPass connected Mezeh to the target audience, generating 3,092 total orders through ClassPass (1,461 unique users) since December 2024, a 29.2% average return rate, and a 25% year-over-year increase in sales. Because ClassPass’s Human API places orders directly through Olo, Mezeh experienced seamless operations with no extra training or tech investment, and is now scaling the partnership to additional markets.

Mezeh