Case Study: McDowell High School strengthens family communication with ClassDojo

McDowell High School boosts family engagement with ClassDojo, reaching 90% parent connection

McDowell High School, a large high school with 1,400 students, faced a challenge in maintaining consistent and accessible communication with its diverse families, including many Spanish-speaking households. The scale of the campus made it difficult to keep everyone informed and connected, leading to parent anxiety during student transitions. The school implemented ClassDojo as its primary communication platform to address this.

ClassDojo provided a single, trusted channel for all school updates. Principal Tracey Widmann set clear engagement goals and motivated teachers with simple incentives, leading to 90% of parents being connected on the platform. The solution enabled rapid communication during a crisis, daily schoolwide updates, and translated messages, resulting in parents feeling more connected and reporting that communication exceeded prior years. ClassDojo helped build trust and made the large high school feel smaller for the community.