Case Study: Buffalo Public Schools achieves measurable family engagement and safer communication with ClassDojo

Buffalo Public Schools reaches 27,000 families with ClassDojo

Buffalo Public Schools faced a significant challenge when New York State restricted student cell phone use, eliminating an informal but critical communication channel between schools and families. This policy change exposed the district's fragmented and unmeasurable communication system, which relied on robocalls, emails, and paper flyers. With a diverse community of over 30,000 students speaking more than 200 languages, the district lacked visibility into whether vital information was actually reaching homes, creating gaps in safety and engagement.

The district implemented ClassDojo for Districts to centralize and measure family communication. The solution provided automatic translation based on student information system data, real-time engagement metrics for leadership, and a governed system for urgent alerts. As a result, Buffalo Public Schools saw measurable impacts, including an immunization outreach that reached 27,000 families and a hiring event that attracted over 170 applicants. ClassDojo helped the district transform communication into a reliable, equitable infrastructure that strengthens safety and family empowerment.

Buffalo Public Schools