Case Study: Wimbledon achieves faster, more consistent digital design with Class Creative

Wimbledon reaches 16m fans with Class Creative's digital design system

Class Creative was hired by the All England Lawn Tennis & Croquet Club, Wimbledon, to address the challenge of uniting its brand and development teams around a common visual language. The iconic organization needed a digital design system to accelerate its design process and reduce inconsistencies in its web development.

The solution implemented by Class Creative was a comprehensive digital design system featuring a suite of reusable components, code snippets, and clear guidelines for visual language. This system enabled Wimbledon's development team to build better digital products faster and more efficiently. As a result, Class Creative helped Wimbledon reach 16 million fans through its digital platforms for the 2024 Championship.

Wimbledon