Case Study: Anya Hindmarch achieves product personalisation with Class Creative

Anya Hindmarch keeps personalisation tool live across 4 ecommerce rebuilds with Class Creative

Class Creative partnered with global fashion brand Anya Hindmarch, which sought to enhance its digital customer experience through product personalisation. The challenge was to develop a solution that would allow customers to customize merchandise online, a key priority for the brand.

The solution developed by Class Creative was an online personalisation tool integrated into the Shopify ecommerce platform. This allowed customers to emboss names and initials or upload handwritten messages onto products like bags and wallets. The tool has proven highly resilient, remaining active through four different store rebuilds with 99.99% uptime, and has successfully opened up a new product range for Anya Hindmarch's online channel.

Anya Hindmarch