Case Study: Dynamic Online Retail Company boosts loyalty and sales with Clarus Commerce

Premium Loyalty Drives $187 Million to Retail Ecommerce Brands

Dynamic Online Retail Company, a parent company with 13 retail eCommerce brands, wanted to revamp its customer loyalty programs to improve acquisition and retention. To better incentivize frequent shopping and higher order values, the company sought a partner to build, manage, and optimize customized premium loyalty programs across its brand portfolio, and chose Clarus Commerce.

Clarus Commerce partnered with the retailer to launch Premium Loyalty programs, first testing the approach on three brands before expanding to the remaining 10. The programs exceeded the original goal within four months and ultimately helped drive a 30% increase in average order value, a 40% increase in purchase frequency, a 56% increase in total sales per customer, and more than $187.4 million in purchases back to the retailer.