Case Study: Family Apparel and Footwear Company boosts loyalty and spend with Clarus Commerce Premium Loyalty Tier

Increasing Customer Engagement and Revenue With a Premium Loyalty Tier

Family Apparel and Footwear Company, a leading apparel, footwear, and sporting goods retailer in the Northeast, wanted to strengthen loyalty among its best customers while also encouraging less frequent shoppers to engage more often. The company partnered with Clarus Commerce to find a customer engagement solution that could improve loyalty and drive more valuable interactions across its stores and online channels.

Clarus Commerce helped the retailer conceptually build and launch a Premium Loyalty tier alongside its existing free points-based program in under 90 days. The new tier gave members valuable benefits on every purchase and quickly drove results: early adopters increased annual purchase frequency by more than 40% and annual spend by 24% online and in-store, showing a clear lift in engagement and revenue.