Case Study: Condé Nast boosts SELF subscriber engagement with Clarus Commerce

Condé Nast Relates to Subscribers' Life Goals With a New Type of Subscription

Condé Nast, the global media company behind brands like SELF, wanted to engage subscribers in a new way after moving SELF to a fully digital model and discontinuing the print magazine. They turned to Clarus Commerce to create a new type of subscription that would add meaningful value while still allowing Condé Nast to maintain control of its content.

Clarus Commerce launched the SELFstarter program in just 90 days, using its platform to support a paid subscription and add benefits aligned with readers’ life goals, including weekly meal plans and shopping discounts. The result was stronger audience engagement, increased social activity, and subscriber excitement beyond expectations, helping Condé Nast attract new readers and re-engage existing followers.

Condé Nast

Annie Taube

Director of Business Development