Case Study: The Newton Group achieves $200M in annual online sales with Clarity's B2B eCommerce solution

The Newton Group - Customer Case Study

The Newton Group, a B2B supplier serving 2,700 eye care professionals, faced a legacy backend, limited online ordering, and a need for full front-end branding plus secure integrations to modernize their ordering, billing and account management. They engaged Clarity to provide an end-to-end solution including design, an enterprise ASP.NET B2B eCommerce platform (DNN Evoq/CMS), and integration services.

Clarity delivered a custom corporate redesign and a scalable ASP.NET eCommerce system with Clarity eCommerce™ and Clarity Connect™ integrations to legacy inventory and MAS 90, adding past-order history, account balance/deferred payment options, split shipping, role-based security and BI reporting. The solution automated order processing and improved internal workflows, enabling nationwide online ordering and helping online sales grow from under $400,000 to nearly $200 million in less than four years.

The Newton Group