Case Study: Merck Animal Health achieves a modernized eCommerce ordering experience with Clarity

Merck Animal Health - Customer Case Study

Merck Animal Health needed to update its custom eCommerce ordering portal for pet micro-chips, serving pet owners, clinics, and veterinarians, while facing an upcoming payment standard deprecation that would block credit card payments. With a tight two-month deadline, the company also needed a refreshed user experience that could support multiple customer types and use cases.

Clarity delivered the solution by reusing much of the existing site design to speed implementation and reduce disruption, while adding its eCommerce platform, custom registration forms for micro-chips and lost pets, updated payment gateway technology, and improved navigation. The result was a modernized portal that met the new payment requirements, improved the ordering experience, and was delivered within the short timeframe.

Merck Animal Health