Clarity
43 Case Studies
A Clarity Case Study
HMT Tank, a global leader in aboveground storage tank solutions since 1978, faced an outdated website, tight budget and timeline, and the critical challenge of producing accurate sales quotes without sending engineers onsite. They hired Clarity to deliver a fast, custom web solution—built on the DNN Evoq platform with Clarity eCommerce and Clarity Connect—to provide modern design, multi‑lingual content and advanced quoting tools.
Clarity implemented a fresh site with a scalable mega menu, multi‑lingual capabilities and a conversion calculator that lets field reps convert pressures, weights, lengths, volume and area from a few onsite measurements to produce accurate quotes. The Clarity solution removed the need to send engineers onsite for every estimate, drastically improved quote accuracy, enabled onboarding of international partners for global growth, and provided clean navigation across hundreds of pages.