Case Study: Cervicaldisc.com achieves award-winning, mobile-first product marketing and improved UX with Clarity

Cervicaldisc.com - Customer Case Study

LDR Medical, a global leader in spine surgical products, was held back by a fragmented online presence: product information scattered across country-specific sites, weak visitor flow and UX, and the need for a clear marketing vehicle for the newly U.S.-approved Mobi‑C cervical disc. Clarity was brought in to overhaul portal structure, add multi-language/regulatory support, redesign UI/UX, build custom modules, and create a dedicated marketing site (Cervicaldisc.com) plus a mobile portal and responsive experience.

Clarity conducted SEO analysis, purchased Cervicaldisc.com, and built a separate mobile‑responsive site and mobile portal with distinct consumer and surgeon experiences, tracking to attribute visitors and conversions to specific marketing efforts, and integrations using DNN Evoq, ASP.NET, HTML5/CSS3, JavaScript, and more. The work delivered higher keyword visibility, clearer conversion tracking and audience segmentation, and industry recognition — the Clarity-designed site won a global Silver Aster Award and Cervicaldisc.com is a multi‑award winner.