Case Study: Brick Packaging achieves streamlined B2B ordering and real-time ERP integration with Clarity

Brick Packaging - Customer Case Study

Brick Packaging, a B2B packaging distributor serving the wine and food industry, engaged Clarity to overhaul its slow, inflexible web store and ordering processes. Their legacy platform wasn’t integrated with back-office systems, forcing manual order processing and making it hard to respond to changing customer needs.

Clarity built a custom Clarity eCommerce™ portal with real-time ERP integration (via Clarity Connect™ to Microsoft Dynamics GP), a triple-cart system (order/quote/sample), product comparison and advanced filtering, and multi-carrier delivery scheduling. The result was streamlined B2B ordering and fulfillment—accurate inventory, reduced manual processing, faster re-ordering and invoice payment online—delivering a significantly more efficient, service-oriented experience for Brick Packaging’s partners.

Brick Packaging