Case Study: NMDP boosts cell and gene therapy visibility with Clarity Quest Marketing

NMDP earns media coverage reaching 47,000 listeners with Clarity Quest Marketing

The customer, NMDP, a global nonprofit leader in cell therapy, faced the challenge of enhancing its market positioning and communicating its pivotal role in global health advancements during a strategic pivot. They partnered with the vendor Clarity Quest for public relations services to execute creative communication strategies.

Clarity Quest implemented a strategic PR campaign that fostered thought leadership through bylined articles, expert interviews, and insightful commentary. Their efforts garnered substantial media attention for NMDP, including multiple features in key industry publications and a healthcare podcast that reached 47,000 listeners. This successful multiyear partnership has been instrumental in communicating NMDP's vision and achievements.

NMDP