Case Study: Fathom boosts healthcare market visibility and supports $46M Series B funding with Clarity Quest Marketing

Fathom drives visibility and supports $46M Series B funding with Clarity Quest Marketing

Fathom, an AI medical coding automation platform, faced the challenge of increasing its market visibility in the crowded healthcare RCM software space to attract investors and reach large physician practices. Their leadership needed to overcome industry hesitancy toward AI adoption to support future funding rounds. They engaged Clarity Quest Marketing for strategic public relations and content marketing services.

Clarity Quest implemented a targeted PR and content marketing strategy, securing high-value earned media placements and developing educational website content. This resulted in 34 articles, 5 podcasts, and a cover story, significantly raising brand awareness. This strong media presence contributed to Fathom successfully securing $46 million in Series B funding.

Fathom