Case Study: Juniper reshapes the UK obesity debate with Clarity PR

Juniper increases share of voice from 6% to 49% with Clarity PR

Juniper, a digital weight management service, entered the UK market facing intense media scrutiny of weight loss drugs, sceptical policymakers, and a complex NHS landscape. Their challenge was to build credibility, protect their reputation, and create momentum in a highly scrutinized sector. They partnered with Clarity PR for integrated PR and policy communications to reshape the public debate around obesity care.

Clarity PR implemented a unified strategy that aligned media, policy, and digital activity to shift the narrative from quick fixes to holistic care. Their work included high-level stakeholder engagement, a report launched in Parliament, and a sustained media relations campaign. The results were significant, including an increase in share of voice from 6% to 49%, 87 pieces of coverage with 60 Tier One placements, and the successful engagement of 11 key political and patient stakeholders, contributing to Juniper's most successful commercial quarter to date.

Juniper