Case Study: VyStar Credit Union achieves 192% conversion lift with Claritas AI Optimization

VyStar Credit Union boosts conversions 192% with Claritas

VyStar Credit Union partnered with Claritas to test the impact of AI-powered campaign optimization on its checking account acquisition. As an early adopter of Claritas solutions, VyStar's challenge was to evaluate whether AI-driven optimization could improve digital campaign performance and create a successful internal use case for broader AI adoption within its organization.

Claritas implemented a display campaign using its P$YCLE Premier audiences and AI Optimization (AIO) technology. The solution automatically generated and optimized approximately 180 creative combinations in real time, leading to a 192% lift in conversions and an 82%+ creative lift when AI Optimization was enabled. The campaign successfully validated the effectiveness of AI-powered optimization for VyStar.

VyStar Credit Union