Case Study: Suncoast Credit Union achieves 1,000x+ ROAS with Claritas member acquisition campaigns

Suncoast Credit Union - Customer Case Study

Suncoast Credit Union, a large credit union based in Florida, needed to grow by acquiring over 100,000 new members through checking accounts rather than mergers. They partnered with vendor Claritas to find a new acquisition provider that could help them meet this 10% growth objective.

Claritas analyzed Suncoast's member data using P$YCLE® Premier segmentation to identify high-opportunity prospects and executed a multichannel digital campaign targeting this audience. This strategic approach, combined with ongoing optimization of ad performance, resulted in a remarkable 1,000x+ return on ad spend and an average cost per acquisition of under $6 for new members.

Suncoast Credit Union