Case Study: SiriusXM Satellite Radio proves satellite ads rival digital channels with Claritas

SiriusXM Satellite Radio proves 22% lift in post-exposure actions with Claritas

SiriusXM Satellite Radio faced the challenge of proving that its premium audio advertising could deliver measurable performance outcomes to compete with digital channels. Marketers had historically viewed satellite radio as a brand-building medium and demanded proof that it could drive awareness, engagement, and conversions. To address this, SiriusXM partnered with vendor Claritas and its proprietary Identity Graph and attribution technology.

The solution from Claritas involved measuring over 30 campaigns across multiple industries to compare SiriusXM's satellite radio performance against channels like digital display and streaming audio. By connecting exposure data to real-world consumer actions, Claritas proved that high-quality content is also a high-performing advertising environment. The results showed a 22% lift in post-exposure actions, attribution rates 20-30% higher than lower-cost audio buys, and significant conversion lifts in 80% of campaigns, demonstrating measurable ROI for advertisers.

SiriusXM Satellite Radio