Case Study: Shell Oil achieves higher app registrations and installs with Claritas AI Creative Optimization

Shell Oil - Customer Case Study

Shell Oil partnered with Claritas to increase the return on investment for its marketing campaigns and to drive more installations and registrations for its Shell Go+ app. The specific challenge was to leverage Claritas's AI Creative Optimization service to better align different creative messages with consumers throughout their journey.

The solution implemented was Claritas's AI Creative Optimization, which used real-time, unsupervised learning to optimize media targeting and creative content. This resulted in a significant measurable impact, including a 185% lift in app registrations, an 8% increase in app installs, and a 70% decrease in cost per impression.

Shell Oil