Case Study: Alen achieves up to 17x ROI with Claritas and Segment Ninja

Segment Ninja - Customer Case Study

The customer, Alen, an innovator in HEPA air purification products, faced the challenge of identifying its highest-value customer segments to improve the effectiveness of its email acquisition campaigns. To address this, they partnered with Segment Ninja, a SaaS platform that leverages Claritas PRIZM® Premier segmentation data integrated with their Klaviyo CRM.

Claritas implemented a solution by appending its PRIZM® Premier segment codes to Alen's customer data, which was then used by Segment Ninja to identify the top audience segments. Claritas executed a targeted email acquisition campaign to these high-value audiences, which resulted in a remarkable 17x ROI. The campaign also achieved email open rates of 50-60%, demonstrating the powerful impact of Claritas's data-driven approach.

Segment Ninja

Jim Kalogerakos​

Founder