Case Study: Progressive Corporation achieves 197% campaign lift with Claritas GenAI and AI Creative Optimization

Progressive Corporation - Customer Case Study

Progressive Corporation, a prominent American insurance company, partnered with Claritas to see if generative AI could learn from their data and generate new combinations to improve campaign performance.

Claritas implemented its Generative AI and AI Creative Optimization to produce and test numerous synthetic audio ad variations. This approach resulted in a 197% lift in the campaign, a 52% increase in total conversions, and tripled exposure for the AI-generated ads. The solution also significantly expedited the campaign timeline.

Progressive Corporation