Case Study: Point Broadband achieves 20x email campaign ROI with Claritas ConneXions

Point Broadband - Customer Case Study

Point Broadband, a provider of fiber internet to rural America, faced the challenge of identifying and reaching their best potential customers through multichannel campaigns. To address this, they partnered with vendor Claritas to better understand their target market.

Claritas implemented its ConneXions service, using segmentation analysis to identify high-potential households and execute targeted email campaigns. The solution delivered exceptional results for Point Broadband, including a 73% improvement in campaign metrics, click rates exceeding 38%, and an ROI of more than 20 times their ad spend. Following this success, Point Broadband expanded its relationship with Claritas.

Point Broadband

Taylor Nipper

Vice President, Sales & Marketing