Case Study: Philo achieves subscriber growth with Claritas AI Optimization

Philo boosts Essential First Pay subscribers 66.7% with Claritas

Philo, a live TV streaming service, partnered with Claritas to address the challenge of intensifying competition and the need to improve subscriber acquisition. Their goal was to increase both free trial and paid subscribers while gaining more efficient insights into which creative approaches resonated with different audiences, moving beyond traditional A/B testing.

Claritas deployed its AI Optimization (AIO) product across Philo's connected TV campaigns. This solution enabled real-time testing and optimization of multiple creative and audience combinations, which was measured against a control group. The campaign delivered significant results, including a 13.5% lift in Essential Trial subscribers and a 66.7% lift in Essential First Pay subscribers, validating AI optimization as a key performance driver for Philo.

Philo