Case Study: Origin drives website visits and loan applications with Claritas CTV attribution

Origin - Customer Case Study

Origin, a creative technology company, partnered with a large digital financial institution to measure the impact of their Connected TV (CTV) advertising campaign on driving website visits and loan applications. Their key challenge was to independently track and attribute the performance of six different ad creatives. To address this, they worked with vendor Claritas and its measurement solutions.

The solution implemented by Claritas used impression scoring to correlate media impressions with conversions, allowing the team to optimize the campaign in-flight. Through the Claritas identity graph, they could directly attribute specific events and customer actions back to the CTV ads. The campaign delivered over 8.3 million impressions, which drove nearly 123,000 unique website visits and resulted in over 15,700 conversions for the financial institution.

Origin

Stephen Strong

Co-Founder/COO