Case Study: Orangetheory Fitness drives website visits and member leads with Claritas attribution solutions

Origin - Customer Case Study

Origin, an award-winning creative technology company, was engaged by Orangetheory Fitness to drive new member leads and site visits through their Connected TV (CTV) investments. Their challenge was to move beyond traditional ad measurement and prove the performance of their CTV campaigns. To do this, they leveraged Claritas' robust attribution methodologies.

The solution involved Origin deploying its native Slingshot CTV ad format to serve dynamic content ahead of the client's scheduled ads. Claritas was then used to measure the campaign's direct impact, which resulted in 75,886 page visits, a 34.6% lift in physical attention, and a 16.8% lift in awareness. This demonstrated Claritas' ability to connect CTV advertising to concrete business outcomes.

Origin