Case Study: Omni Hotels & Resorts increases guest visitation with Claritas PRIZM Premier and multichannel activation

Omni Hotels & Resorts Increases Guest Visitation with PRIZM® Premier & Multichannel Activation

Omni Hotels & Resorts sought to drive new guest bookings and needed a deeper understanding of their ideal customer profile to inform their marketing strategies. To address this challenge, they engaged Claritas for an analysis using the PRIZM Premier segmentation service.

Claritas analyzed Omni's customer data, identifying key audience segments that were then used to create a look-alike model from the Claritas Identity Graph. A multichannel marketing campaign was executed across email, social media, and programmatic display. The campaign delivered significant results for Omni Hotels & Resorts, including a return on ad spend of over 300x, an average cost per acquisition under $10, and the acquisition of thousands of new guests.

Omni Hotels & Resorts