Case Study: a cycling non-profit doubles participation and fundraising with Claritas

Non-profit Organization - Customer Case Study

A non-profit organization focused on cycling for a cause enlisted Claritas to increase awareness and recruit new riders for its fundraising events. The challenge was to quickly drive participation with the first event scheduled to begin in less than eight weeks.

Claritas used its PRIZM® Premier analysis to build a consumer profile of key donor segments and create distribution maps for each event city. They then built a custom audience and deployed a multichannel campaign across email, social, and display ads. As a result, the non-profit doubled its participation, grew its fundraising goal by 12%, and saw a 300% increase in digital campaign performance versus industry norms.