Case Study: National Credit Union achieves new member growth with Claritas

National Credit Union drives 75% of new memberships with Claritas

The customer, National Credit Union, faced a challenge in increasing new member acquisition and promoting home equity lines of credit (HELOCs). Their previous marketing data solution lacked scalability and measurable conversion lift. They turned to the vendor, Claritas, seeking a partner to deliver targeted multichannel campaigns and drive tangible ROI.

Claritas implemented a solution focused on display advertising and retargeting, delivering millions of impressions over a three-month period. The campaign was a strong success, with Claritas directly attributing 75% of all new memberships during the campaign period to their efforts. The credit union was extremely pleased with the results, which also included high email engagement rates and a lower cost per new member acquisition.