Case Study: MoneyGram International achieves multicultural growth and better targeted sales with Claritas GIS

MoneyGram Expands Their Multicultural Growth Strategy

MoneyGram International, a leading global money transfer company, faced the challenge of needing to understand the cultural, ethnic, and linguistic nuances of its highly diverse customer base across hundreds of cultures to expand its multicultural growth strategy. Their previous manual process of compiling data from sources like the U.S. Census was inefficient and time-consuming. To address this, they turned to vendor Claritas and its Claritas GIS solution.

Claritas implemented its GIS platform, a SaaS mapping analytics tool that provided robust multicultural, lifestyle, and economic data. This solution helped MoneyGram uncover new sales opportunities more efficiently, increase sales volumes in targeted stores, and improve operational efficiencies by better allocating resources. According to their VP of Marketing, Claritas had an immediate impact, with their return on investment growing over time and allowing them to save money on targeting.

MoneyGram International Inc