Case Study: MediaCom identifies target audiences for Speedo with Claritas 360 and PRIZM Premier

MediaCom - Customer Case Study

The customer, MediaCom, a leading media communications specialist, faced a challenge for their client Speedo, which needed to increase brand awareness among active young swimmers. To find the best markets for out-of-home campaigns, MediaCom leveraged the Claritas 360 platform and Claritas PRIZM® Premier segmentation data.

The solution from Claritas involved creating a geographic heat map to identify target regions like Florida and California and using audience segmentation to focus on fitness swimmers. As a result of the OOH and DOOH campaigns informed by this data, MediaCom measured a 15% lift in unaided brand awareness for Speedo among the swimmer audience.

MediaCom