Case Study: a major telecom company achieves a 1.6% lift in total conversions with Claritas

Major Telecom Company - Customer Case Study

A major telecom company partnered with Katz Radio Group with the challenge of increasing online engagement and driving digital interaction with their website across key markets through a radio campaign. They engaged Claritas to track campaign performance and measure its impact on consumer engagement, seeking to boost online activity in a competitively saturated market.

Claritas provided multichannel measurement and attribution solutions to analyze the effectiveness of the campaign. The radio ads, which included brand messaging and incentives, resulted in a significant lift. Claritas determined the campaign achieved an overall 1.6% lift in total conversions, delivering over 178,000 incremental leads and sign-ups, and a 2.6% increase in sign-ups specifically.