Case Study: Major League Sports achieves higher premium seat sales with Claritas

Major League Sports - Customer Case Study

A major league sports team, faced with the challenge of selling premium seat packages in its new stadium, engaged Claritas. The team needed to precisely identify and reach in-market consumers who were both interested and had the financial capacity to make a significant investment in high-end season tickets.

Claritas developed a custom segmentation plan using their PRIZM Premier data, combining it with the team's existing customer data to build targeted audiences. They then executed a multi-channel digital campaign using email, social media, and display ads. This solution resulted in more than 5x average engagement and incremental sales that fully recovered campaign costs, delivering a positive ROI for Claritas's client.