Case Study: a major government entity improves COVID-19 messaging and audience targeting with Claritas Data

Major Government Entity - Customer Case Study

A major government entity faced the challenge of identifying the right target audiences for its national COVID-19 health and safety messaging. The entity partnered with Claritas and utilized its PRIZM Premier, Hispanicity, and Asianicity data to understand who to send specific information to regarding the virus and federal mandates.

Claritas created custom audiences and onboarded them onto twelve different social and programmatic platforms for the campaign. By implementing a tracking tag to monitor engagement, Claritas optimized the campaigns in-flight and advised on where to shift ad dollars for the best return. As a result of this effective solution, the government entity renewed its contract with Claritas twice, making the vendor an integral partner in its efforts.