Case Study: a large auto manufacturer achieves 10% CTV lift with Claritas

Large Auto Manufacturer - Customer Case Study

A large auto manufacturer worked with Claritas to drive more efficient engagement with its website and shopping tools via CTV campaigns. A primary challenge was to understand how custom audiences from Claritas would perform against standard in-market audiences.

Claritas developed a custom audience by identifying the key demographics and behaviors of in-market auto consumers, which was twice as efficient at predicting buyers. The vendor then executed a 14-million impression CTV campaign. Analysis showed the Claritas audiences outperformed in-market audiences across all tracked events, delivering a 10% overall lift for the CTV campaigns and a 3x lift in site visits, shopping tool usage, and visits to model pages.