Case Study: Lake Michigan Credit Union boosts member growth with Claritas switcher campaigns

Lake Michigan Credit Union - Customer Case Study

Lake Michigan Credit Union, one of the largest credit unions in the country, partnered with Claritas to tackle the challenge of growing its membership base. They sought a strategic way to proactively attract new members.

Claritas employed its P$YCLE Premier segmentation to create custom target groups for the campaign. The solution involved a multichannel "switcher campaign" targeted at households whose financial institutions were undergoing mergers. Using its Identity Graph, Claritas matched emails to postal addresses for coordinated outreach. This strategy delivered impressive results for Lake Michigan Credit Union, including an 8.3% conversion rate and an $8 cost per acquisition on email campaigns, both significantly above industry averages.

Lake Michigan Credit Union