Case Study: Kroger boosts awareness and revenue with Claritas AI Creative Optimization

Kroger Uses AI Creative Optimization in Awareness Campaign

The grocery retailer Kroger sought to build awareness for its fresh produce business and engaged Claritas to find an effective solution for their campaign. The challenge was to identify and implement a strategy that would successfully drive this desired consumer awareness.

Claritas implemented its AI Creative Optimization solution, which tests and optimizes creative elements to deliver the right message to the right people without using personally identifiable information. This approach resulted in significant measurable improvements for Kroger, including a 259% increase in ecommerce page visits, a 42% increase in click-throughs, a 17% increase in transactions, and a 16% increase in total revenue.

Kroger