Case Study: ImOn Communications reaches new prospects and generates 3,800 leads with Claritas acquisition email

ImOn Communications - Customer Case Study

ImOn Communications, a local telecommunications provider in Eastern Iowa, challenged Claritas to help them effectively reach new potential customers through targeted email campaigns. As a long-time partner, ImOn turned to Claritas to tap into a new audience to support their expansion.

Claritas implemented a quarterly email acquisition campaign using their PRIZM Premier segmentation and a custom-built audience from their Identity Graph. The solution delivered approximately 40,000 emails per quarter and resulted in a remarkable 30% click-through rate, which was three times the industry average, and established 3,800 new leads for ImOn Communications.

ImOn Communications

Jenny Conkel

Marketing Manager