Case Study: iHeartMedia achieves stronger conversion efficiency with Claritas PRIZM Premier

iHeartMedia boosts conversion efficiency by 20% with Claritas

iHeartMedia, a leader in the digital audio industry, partnered with a multi-brand home furnishings business to grow scale and improve campaign efficiency. Their challenge was to move beyond broad demographic targeting and instead identify high-value audiences that would engage across all five of their brands. They partnered with vendor Claritas to address this.

Claritas implemented its PRIZM Premier segmentation solution, analyzing audience performance to identify and consolidate high-indexing segments. This provided a more precise targeting framework for the iHeartMedia campaigns. The results were significant, with the Claritas solution delivering an average 20% lift in conversion rates across the full funnel, including product views, add-to-cart actions, and confirmed purchases, maximizing both media performance and return on ad spend.