Case Study: Hurtigruten Expeditions achieves 50% more eNewsletter sign-ups with Claritas PRIZM Premier

Hurtigruten Expeditions Gains 50% More Prospects w/ Claritas PRIZM® Premier

Hurtigruten Expeditions, an adventure travel cruise line, sought to grow its awareness in the U.S. market by identifying its best customers and targeting similar prospects. They partnered with the vendor Claritas and its PRIZM® Premier segmentation solution to gain these insights and drive website traffic and newsletter sign-ups.

Claritas implemented a two-month, multi-channel digital campaign for Hurtigruten that utilized email, display, and social media. The campaign successfully generated a 50% increase in eNewsletter sign-ups and achieved an email open rate three times higher than the industry average, significantly exceeding the client's initial goals.

Hurtigruten Expeditions

Matt DeWitt

Head of Marketing