Case Study: a hearing aid retailer achieves 30–33% sales growth with Claritas multichannel campaigns

Hearing Aid Retailer - Customer Case Study

A hearing aid retailer wanted to launch a new customer acquisition campaign. While they historically relied on direct mail, they sought to develop a multichannel approach, specifically by adding email. Their challenge was a lack of email addresses for many prospects, so they partnered with Claritas and its Identity Graph service to execute this strategy.

Claritas implemented a solution where one million direct mail pieces were sent monthly. Using the same customer file, Claritas appended household-level email addresses via its Identity Graph, enabling them to send 300,000 to 400,000 emails per month. The campaign involved sending three sequenced emails for each direct mailer. This strategy led to a significant 30-33% increase in sales within two months for the retailer and achieved an impressive 31-41% click-to-open rate on the emails.