Case Study: Good Karma Brands achieves retail campaign lift with Claritas measurement and attribution

Good Karma Brands - Customer Case Study

Good Karma Brands, a sports media and marketing company, partnered with Claritas to address a challenge for one of their retail clients. The client needed to measure and attribute how effectively a multichannel campaign was driving incremental store traffic and purchases for a new product line.

Claritas implemented its attribution and lift analysis solution to evaluate the campaign's effectiveness. The analysis revealed impressive results for the retailer, including over 100,000 incremental website visits, a 236% lift in visits to the new product pages, and a 91% incremental lift in checkouts. Claritas provided these measurable insights, enabling Good Karma Brands to demonstrate the campaign's success and the value of their ESPN Digital platform.

Good Karma Brands