Case Study: Coopera Consulting boosts credit union growth with Claritas data and GIS

Going Where The Growth Is Helps Coopera Consulting Increase Credit Union Success

Coopera Consulting, a multicultural growth firm for credit unions, faced the challenge of helping financial institutions reach underbanked Hispanic households to drive growth. They partnered with vendor Claritas and leveraged the Claritas GIS service to gain deeper insights into member demographics and identify new opportunities.

The solution involved using Claritas data to power Coopera's Hispanic Member Analysis and Hispanic Outreach Program. This provided credit unions with actionable intelligence on product penetration and market potential. The results were significant: after implementing the program, one client saw average yearly member growth increase to 9.03%, deposit growth to 11.60%, and loan growth to 17.39%, while net charge-off ratios decreased. Claritas provided the essential data that enabled this measurable success.

Coopera Consulting