Case Study: a global health and nutrition brand boosts clicks by 135% with Claritas AI Optimization

Global Health and Nutrition Brand - Customer Case Study

A global health and nutrition brand challenged Claritas to increase awareness and improve brand perception for its effervescent vitamin supplements. Their goal was to drive traffic to a product page using a digital display campaign targeted at adults 18-54. They sought to determine if Claritas's AI-driven creative optimization could outperform their existing ad strategy and effectively reach both current supplement users and non-users.

Claritas implemented its AI Optimization (AIO) solution to manage the digital display campaign. The AIO technology continuously evaluated the performance of four creative themes in real-time, making automatic adjustments. It successfully paused underperforming assets, shifted to more effective product-focused imagery, and identified the superior performance of benefit-led messaging. As a result, Claritas delivered a 135% increase in clicks versus forecast and a click-through rate that was twice as high as projected.