Case Study: Fort Worth Symphony Orchestra improves patron targeting and new subscriber acquisition with Claritas PRIZM Premier

Fort Worth Symphony Orchestra - Customer Case Study

The Fort Worth Symphony Orchestra (FWSO) sought to gain a deeper understanding of its patrons' geographic, demographic, and psychographic characteristics. Their challenge was to improve new subscriber acquisition, identify the most appealing performance products, and optimize its marketing strategy for greater efficiency. To meet this goal, they partnered with vendor Claritas.

Claritas conducted an in-depth analysis of the FWSO patron base using its PRIZM® Premier segmentation solution. The vendor developed unique best customer insights and provided custom look-alike subscriber lists. The solution had a measurable impact, with over 12% of new ticket buyers coming directly from the prospect lists developed by Claritas. This intelligence allowed the orchestra to maximize its marketing budget by focusing on the most effective consumer touchpoints.

Fort Worth Symphony Orchestra

Carrie Ellen Adamian

Chief Marketing Officer