Case Study: First Service Credit Union achieves record membership growth with Claritas

First Service Credit Union Achieves Record Membership Growth

First Service Credit Union, a credit union with nearly 100,000 members, faced a serious brand awareness issue where many of their existing members didn't realize they were members. They turned to their vendor, Claritas, to gain deeper insights using the P$YCLE Premier segmentation service to understand and address this challenge.

Claritas launched a multi-channel advertising campaign for the credit union centered on a new tagline, which ran across email, social, display, and postal channels. This solution achieved a 361% lift in advertising effectiveness and a cost of just $30 per new member, generating over $7.8 million in attributable deposits. Claritas also managed an auto refinance campaign that drove significant growth, leading to the highest monthly new member growth in the credit union's history.

First Service Credit Union