Case Study: Clearwater Credit Union achieves 40% CD balance growth with Claritas

Clearwater Credit Union Increases CD Balances By 40% In 4 Months

Clearwater Credit Union, the largest Community Development Financial Institution in Montana, challenged Claritas to provide deeper insight into its membership and expansion markets to help develop targeted strategies. The credit union needed to better understand its audiences to inform its marketing efforts and product alignment.

Claritas executed a custom analysis using its P$YCLE® Premier segmentation to append member records and create target groups. Using these insights, Clearwater launched a multichannel CD campaign focused on the identified media preferences. This analytics-driven strategy resulted in a nearly 40% increase in CD balances within four months, a success attributed to the targeted approach provided by Claritas.

Clearwater Credit Union